He is an actor, a writer, artist and Oscar host. Now James Franco has teamed up with Praxis and curator Vallejo Gantner to bring you MONA: The Museum of Non-Visible Art. Sounds crazy? It is indeed.
“The Museum of Non-Visible Art is an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale.”
(From the Non-Visible Museum)
You can support the project with a dollar or more at Kickstarter where you also find the following information:
“You will not receive a painting or a film or a photograph in your mailbox. What you will receive is something even more fascinating: The opportunity to collaborate in an act of artistic creation. You will receive a title card with a description of a piece of art, as well as a letter of authentication. You may mount this card on a blank wall in your home or gallery. What comes next is up to you! The artwork comes to life—and takes on full personal meaning—in your imagining and describing of it, both to yourself and to your visitors. You may also choose to sell the non-visible artwork to another collector, to exhibit it elsewhere, or to lend it back to Praxis when we take the Non-Visible Museum on tour.
As these non-visible works of art are bought, exchanged, and resold, they open our eyes to the unseen universe that exists at every moment, and we can share that universe. It is like finding the code beneath. We exchange ideas and dreams as currency in the New Economy.
In the near future we will invite more artists, writers, and others to contribute works to the Non-Visible Museum so that it can keep expanding. You can sign up on our website to be on the mailing list. http://www.nonvisiblemuseum.com
For now, we want to tour this museum in the U.S. and Europe. For each exhibition, we will give a tour of the Non-Visible Museum, describing to all those in attendance what they are looking at and imagining. As this tour grows, we will continue to collaborate and add new works.
Thank you for reading this far and dreaming with us.”