The Dollar ReDe$ign Project

Posted December 9th, 2011

Business, Design

With their vertical format bills, Dowling Duncan have reignited interest in ‘the dollar redesign project’.

Graphic designer Richard Smith thinks designers can help kick-start the US economy with ‘a thorough,
in-depth, rebranding scheme – starting with the redesign of the iconic US dollar’. Smith is asking the public to contribute their own dollar designs to his blog.

‘The american dollar has not truly been redesigned since about the 1930s. the dollar redesign project is your opportunity to theoretically ‘change’ that. yes, technically there are many limitations and complications when it comes to bank note design, but if the swiss can do it on a regular basis, why can’t we north americans too.
Besides our great ‘rival’, the euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign. why not ? it seems to work for everyone else …’ (Richard Smith)

Full details of the project can be found here.

Related: The Guardian – The unloved euro is no design classic : “The currency may have been with us for 10 years now, but its visual blandness has signally failed to bind Europeans together”

Aol Interview with Dollar ReDe$ign Founder Richard Smith