Francesco Vezzoli mocks museums with Pop-Up Shop in Paris

Posted filed under Contemporary Art, Events.

“Italian artist Francesco Vezzoli isn’t known for holding back in his work. He has cast superstar actors, actresses, and directors in fake movie trailers and political campaign ads, created a perfume that smells like “greed,” put Nicki Minaj in a baroque dress for W Magazine, and had Lady Gaga play a piano painted by Damien Hirst,” writes Art Info.. “In fact, most of Vezzoli’s oeuvre has been star-studded (which is why it’s surprising to hear him complain that he is “tiring of working with stars” in a recent interview with the Guardian.)

Yet the artist’s latest proposal for a 24-hour-only pop-up museum, still carries the reflected shine of celebrity, despite its posture of institutional critique. Vezzoli will take over Paris’s Palais d’Iéna (the exact date is still TBA), filling it with 16-foot-tall neoclassical figures topped by the heads of celebrities he has worked with, including Courtney Love and Cate Blanchett. The Palais d’Iéna was originally built as a museum, but currently hosts France’s social, economic, and environmental councils. Vezzoli will kick out the government for a day and install his own version of a museum, featuring an institution with its own press conferences and student tours during the day that transforms into a fully functioning nightclub in the evening. In its final three hours, the museum will throw a public party.

Vezzoli’s 24-hour museum could be just another spectacle, but the artist sees it as a parody of institutional integrity compromised by money (Vezzoli’s museum, as with several other of his projects, is sponsored by Prada).”

Read on at Art Info.

Image above: Detail of Francesco Vezzoli’s “Pokerface (Self portrait with Mother Gaga – After de Chirico),” 2009. Courtesy Gagosian Gallery

Discover the 24 Hours Museum Facebook Application by Francesco Vezzoli and get yourself framed .