Video of the Week: Coldplay’s ‘Paradise’ by Shynola

Posted filed under Featured, Music, Videos.

Ever since MTV decided to stop playing Music videos, the format (or medium if you want), which was hailed as fresh and innovative for a long time, doesn’t get much attention anymore. Even though there are more great, creative clips than ever. This week’s choice seems to be very mainstream (and it is…), but this new video for Coldplay’s track “paradise has caught our attention since it comes from London’s Shynola. Also check out their Red Mens Movie Blog with plenty of fun stuff. They are known for their innovative animations, but this time they directed a little live action drama. Kudos to Lily-May Crosby and the other little actors.

This is not the first video for “Paradise”. Mat Whitecross did a nice one three months ago already which you can watch below.