Let’s call it smart and entertaining marketing, ok? For those who don’t know this, Ridley Scott has returned to the Alien franchise which pushed his career big time and it’s going to be a “prequel”. Hollywood might have run out of ideas, but they still do some news-worthy promotion stunts here and there.
Mashable reports: “The crowd at TED got a glimpse into the upcoming Ridley Scott sci-fi film “Prometheus” on Tuesday, in the form of a video of a TEDTalk that takes place in 2023.
Although not a clip from the movie itself, the futuristic talk is given by Guy Pearce, who stars in the film, and offers some clues to the plotline. At one point, Pearce, who plays CEO of the fictitious Weyland Corporation in Prometheus, says, “At this moment in our civilization, we can create cybernetic individuals, who in just a few short years will be completely indistinguishable from us.”
In an interview with TED, Luke Scott (Ridley’s son), who directed the clip, explained the thinking behind the teaser. “Prometheus takes place in the future, but it’s a movie about ideas, and I just felt like it would be really cool to have one of the characters from the movie give a TEDTalk. Obviously, since the movie is set in the distant future … wouldn’t it be cool if it was a TED talk from a decade in the future? And what is a TEDTalk going to look like in 10 years?,” he said.
Offering some further clues as to what the world of Prometheus might look like, the TED website offers a bio for Pearce’s character, writing, “… It would be his dynamic break-throughs in generating synthetic atmosphere above the polar ice cap that gained him worldwide recognition and spawned an empire. In less than a decade, Weyland Corporation became a worldwide leader in emerging technologies and launched the first privatized industrial mission to leave the planet Earth.”
The film is due out in June of this year. It was previously teased at Comic Con and already has 100,000 fans on its official Facebook page.”
Stolen from the mighty Mashable who did the groundwork as usual.
- Writing a TEDTalk from the future: Q&A with Damon Lindelof
Prometheus – Official Trailer [TRUE HD]