Video of the Week: Craig Wedren’s “We are”

Posted filed underFeatured, Interactive Art, Music, Videos.


This is what a 360° music video could look like. It loads slow and we can’t embed it here, but it’s really worth a look. The video breaks up the conventional linear structure of music videos and lets the viewer explore the enviroment of the clip like you would walk through a videogame. You can see the regular version of the video below to get an idea of the complex world behind this video.

That song was the first single off of Wedren’s new album and interactive film, Wand, which drops in October.
The new vid, directed by Tim Nackashi, is the next chapter in the Wand tale.

“This video is essentially the climax of Wand, where I and my crew attempt a rescue mission (my wife, a Woodland Ghost-Princess, and our son have been kidnapped by the evil ‘Administrator’) that is part dance battle, part Kubrick vs. Warhol in a children’s psych-playground, and hopefully all the way captivating, disorienting, and ultimately a worthy analog that supports and enhances the song itself,” Wedren says in a statement.

On American Songwriter: Craig Wedren And David Wain Discuss Innovative 360° Video

Acclaimed singer, songwriter, and film-music composer Craig Wedren began his career fronting Washington, DC based band Shudder To Think, who, as part of the legendary Dischord Records label helped redefine the DC hardcore and emerging “alternative” rock scenes in the 80’s and 90’s. After breaking indie music tradition by signing with Epic Records (Sony Music), Shudder To Think released three major-label albums including what is widely considered their magnum opus, Pony Express Record. Shudder To Think toured extensively with bands like Smashing Pumpkins, Fugazi, Pavement, Foo Fighters, and Pearl Jam, and their videos were featured in regular rotation on MTV. Frustrated by the limitations of being in a touring rock group, and after a bout with Hodgkin’s Disease, Wedren and the band shifted focus with a new goal in mind – to create music for film. With Shudder To Think, Wedren scored the independent films First Love, Last Rites, and High Art and wrote songs for Todd Hayne’s glam rock fantasia, Velvet Goldmine. In 1998, the band hit pause, and Craig turned his attention to solo endeavors.

As a composer Wedren has scored feature films such as Role Models, School of Rock, Laurel Canyon, Reno 911!: Miami, Roger Dodger, Wet Hot American Summer, and the much-anticipated documentary By The People: The Election of Barack Obama (HBO/Sony). Wedren has also written and performed music for television, including Reno 911!, Stella, Wonderland, Dawson’s Creek and the classic comedy series The State. He’s currently composing for HBO’s hit show Hung and Showtime’s Emmy Winning United States of Tara.