“At the last Paris Fashion Week, See by Chloé created a stir with its invitation-only online catwalk show. No more front row politics here. Buyers and fashion editors watched the fashion house’s latest creations on their computers and smartphones, while the production itself was taking place, audience-free, in a Parisian studio”, writes Artinfo. “It might seem like a cost-cutting, slightly geeky experiment, but initiatives of this kind might genuinely transform the idea of the “live” experience. Unlike a live television broadcast, web streaming allows for a sophisticated relationship between the show providers and their public, who can not only be invited, but also respond to what they see, share it with like-minded contacts, and even interact directly with the various actors involved. Paradoxically, performers and audience might become closer when physically separated.
BMW Tate Live performance room
Last night Tate jumped on the online live performance bandwagon with the first show in their new series BMW Tate Live. French choreographer and dancer Jérôme Bel performed an adapted version of his 1997 “Shirtology” piece in a locked room at Tate Modern. The door policy was more democratic than at Chloé’s, and all web users were invited to enter the “performance room” online. Spectators, at the gallery like anywhere else in the world, watched the performance on a screen. “I did wonder at the beginning whether the artists would think this is a very weird idea,” Tate’s curator of contemporary art and performance Catherine Wood told ARTINFO UK. “But as soon as we talked to Jérôme, he said: ‘It’s perfect! I’ve been rehearsing my dances by Skype.’ For him it felt like a natural extension.” Over the next three years, BMW Tate Live will commission five performances a year. Pablo Bronstein, Harrell Fletcher, Joan Jonas, and Emily Roysdon are soon to follow Bel in the performance room.”
Read on at Artinfo.
More at beta.tate.org or on Youtube.
Photo: Herman Sorgeloos © Jérôme Bel
BMW Tate Live: Jérôme Bel online-only LIVE performance
The choreographer and artist Jerome Bel talks about his work Shirtology on which his live performance for BMW Tate Live will be based.