How Art Museums & Galleries Can Use Social Media

Posted filed underBusiness, Galleries, Internet, Museums, Networking.

How Art Museums & Galleries Can Use Social Media
The last 20 years have seen revolutions in technology that have transformed our lives. How have art and its institutions reacted?

Lauren Cornell, executive director of Rhizome, wrote a long essay for The Frieze Art Magazine on the subject: “Unlike other industries, such as music and publishing, the art world wasn’t forced to react to cultural shifts wrought by the Internet because its economic model wasn’t devastated by them. The quality of Christian Marclay’s The Clock (2010), for instance, isn’t dependent on YouTube votes or the extent to which it circulates virally, and nor can one download and install a BitTorrent of a Rachel Harrison sculpture. The principles that keep the visual arts economy running – scarcity, objecthood and value conferred by authority figures such as curators and critics – make it less vulnerable to piracy and democratized media. The difference between these models belies a more fundamental opposition in values that might give us a third and final reason why the art district and the Internet are polarized: broadly speaking, the art world is vertical (escalating levels of privilege and exclusivity) whereas the web is horizontal (based on free access, open sharing, unchecked distribution, an economy of attention). Furthermore, technology is bound to what we could call a Modernist narrative of cultural progress, innovation and mastery, whereas art is no longer tied to this model. As the artist Michael Bell-Smith put it: ‘Technology is about fixing problems, art is about creating them.’1

These points describe positions that have begun to break down. By now, every kind of artistic practice has been touched by the Internet as both a tool and as something that affects us in a broader sense. ”

Read on at Frieze.

Via Read Write.

And now for something completely different…

The Business Insider reports that “social media made up less than 1 percent of online traffic and sales on Black Friday, according to IBM Smarter Commerce, which tracks sales for 500 of the top retail sites. And that’s down from last year. That’s based on customers who were referred to a retailer’s site through social media and made a purchase right then.”

So, maybe social media is not the ultimate answer to all questions which brings us to this parody of a TED talk below.

Using Social Media To Cover For Lack Of Original Thought – Onion Talks – Ep. 6

Image from turbulence.org.