Rafaël Rozendaal has his own Art Car now

Posted January 7th, 2013 under Contemporary Art, Interactive Art, Internet, Marketing, Videos

Rafaël Rozendaal is a Dutch-Brazilian everywhere-based visual artist and founder of the DIY curatorial platform BYOB (Bring Your Own Beamer).

He creates artistic mobile app experiences and uses the internet as his canvas and gallery, building colorful and interactive works that lie somewhere in the space between animation and digital painting. His new project, was completed in just 24 hours and uses the medium of the car, a Ford Fiesta to be precise, and projection maps his art from intotime.us on it, a website sold as a piece of art which is now part of a marketing campaign.

Rafaël Rozendaal was born in 1980 in Amsterdam. He has lived in Amsterdam, Rio, Los Angeles, Paris, Tokyo , Portland and Berlin – and changes his residency continuously. Rozendaal’s web-related work often plays with modes of interaction of the viewer, his web-based art demonstrating the broadest possible outreach. By selling his work as websites with domain names, Rozendaal challenges the prominent definition of collecting: “The old way of collecting is based on keeping a piece of art locked in your house, so you have exclusive access. To collect a website, is the opposite. You own it, and the more people see the work, the cooler it is.” the artist claims. With their infinite length of generating color, form or schemes, his works offer an individual choice of attention length each person engaging with his piece has.

Rafaël Rozendaal – Turning The Internet Into An Art Gallery

Rafaël Rozendaal has been featured on ikonoTV in 2012.

- Talks: The future of artistic creation on the Internet

Photo from Tosic.

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