Edge of Arabia is an independent arts initiative developing the appreciation of contemporary Arab art and culture with a particular focus on Saudi Arabia. As a social enterprise Edge of Arabia is committed to reaching new audiences and improving understanding through touring, non-commercial & free exhibitions, through publications, and through education programs targeting schools & universities. Following its launch in London in 2008, this grassroots initiative has travelled to Riyadh, Berlin, Istanbul, Dubai and most recently Venice, where it presented the first pan-Arab exhibition at the Venice Biennale 2011: The Future of a Promise. In 2012, Edge of Arabia will travel to Jeddah, London and back to Venice before embarking on a tour of the US from 2014.