ikono is a private initiative producing innovative and creative media solutions allowing the vaster public to discover art, enjoy it and integrate it into their daily life.
The democratic broadcasting media that the television and internet represent are used together, taking advantage of their different but complementary natures.
Indeed, television allows for true contemplation of the artworks whereas internet offers the possibility of accessing relevant additional information.
ikono produces unique films on artworks, art collections, exhibitions and art events, presenting them to the viewer as they are, without any added narratives or sounds that could interfere with the visual experience.
ikonoTV and ikonoMenasa are the two television channels broadcasting ikono’s unique content in all 22 countries of the Menasa region (Middle-East, North Africa, South Asia) and Germany.
Being an emerging structure from a private initiative, ikono can only grow with the support and encouragement of socially responsible corporations helping with the development of our projects (such as spreading the TV channel to other European countries and creating an international livestream channel, broadcasting ikono’s content 24/7 universally through internet).
The programmes shown on each channel are organized in line with ikono’s goal of democratizing the vaster public’s access to culture and wisely intermixes artworks from local artists with artworks from international ones, spanning all time periods, thereby stimulating evermore cultural exchange and diversity.
On our website, you can find information regarding ikonoTV’s channels’ programmes, our trailer production services, regularly updated news and events of today’s art world, watch trailers on current art events and exhibitions, as well as discover a collection of films to download and innovative art on demand items at very accessible prices in our Art On Demand webshop!
The ikono team hopes you will enjoy (re-) discovering the world’s artistic cultural heritage and remains at your disposal for any inquiries you may have!
“ikonoTV is the MTV of Art”
Simon de Pury, Chairman Phillips de Pury & Company
“Art education at its best…. done with love!”
Lisa Wenger-Oppenheim, Estate Meret Oppenheim
“ikono opens up a whole new world of visual wonder”
Bera Nordal, Museum Director
“Ikono takes seriously the notion that art could be a part of everyday life, and in this respect plays David to the mainstream television’s Goliath.”
“Too often we don’t see art, but see instead what we have been told to think about it. We are so blinded by ideas of greatness or edginess or historical importance that we fail to really look at the work itself. Ikono TV trusts the viewer, lets the viewer look and think and above all–feel.
Art, after all, is a lot like sex. If you don’t relax, you won’t enjoy it.”
Siri Hustvedt, writer
“Ikono, c’est la familiarisation avec les arts visuels que certains ont par la famille, d’autres par le musée, mais que tous pourront ainsi avoir par la télévision: autant dire qu’avec Ikono, on a la démocratisation de l’art sous les yeux!”
Nathalie Heinich, sociologue au CNRS